Criteria for Market Segmentation Studies

DOI10.1287/MNSC.22.8.892MaRDI QIDQ4107371zbMATH OpenOpenAlexFDO

Authors Neil E. Beckwith, Maurice W. Sasieni

Publication date 1976

Published in Management Science (Search for Journal in Brave)

Full work available at URL https://doi.org/10.1287/mnsc.22.8.892

Mathematics Subject Classification ID

Measures of association (correlation, canonical correlation, etc.) (62H20) Applications of statistics to economics (62P20) Trade models (91B60)

Cited in

(1)

• Evaluating random choice models using multivariate correlation analysis

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