Customer-Base Analysis in a Discrete-Time Noncontractual Setting

DOI10.1287/MKSC.1100.0580MaRDI QIDQ118708FDO

Authors Peter S. Fader, Bruce G. S. Hardie, Jen Shang

Publication date November 2010

Published in Marketing Science (Search for Journal in Brave)

Full work available at URL https://doi.org/10.1287/MKSC.1100.0580

Cited in

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• BTYD

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