Experimentation and Budgeting in Advertising: An Adaptive Control Approach

DOI10.1287/OPRE.28.2.321MaRDI QIDQ3861156zbMATH OpenOpenAlexFDO

Authors Dov Pekelman, Edison Tse

Publication date 1980

Published in Operations Research (Search for Journal in Brave)

Full work available at URL https://doi.org/10.1287/opre.28.2.321

zbMATH Keywords

adaptive control approachadvertisingmarketingsimulations of actual markets

Mathematics Subject Classification ID

Operations research and management science (90B99)

Cited in

(1)

• A dual control problem and application to marketing

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