Funnel testing in webpage optimisation: representation, design and analysis

DOI10.1080/24754269.2017.1332964MaRDI QIDQ5880159zbMATH OpenOpenAlexFDO

Authors Heng Su, C. F. Jeff Wu

Publication date 7 March 2023

Published in Statistical Theory and Related Fields (Search for Journal in Brave)

Full work available at URL https://doi.org/10.1080/24754269.2017.1332964

zbMATH Keywords

conversion rate optimizationdesign of experimentfactorial designwebgraph

Mathematics Subject Classification ID

Statistics (62-XX)

Cites work

• Experiments. Planning, analysis and optimization.

Cited in

(1)

• On design and analysis of funnel testing experiments in webpage optimization

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