Fuzzy-AHP-based evaluation method

MaRDI QIDQ3571146zbMATH OpenFDO

Authors Yinbin Wang, Hong Zhao, Zhi Wu

Publication date 8 July 2010

zbMATH Keywords

brand competitivenessdiscriminant matrixfuzzy-AHPmembership degree matrix

Mathematics Subject Classification ID

Management decision making, including multiple objectives (90B50) Marketing, advertising (90B60) Trade models (91B60)

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