Household-specific regressions using clickstream data

DOI10.1214/088342306000000150MaRDI QIDQ2381787zbMATH OpenOpenAlexFDO

Authors Avi Goldfarb, Qiang Lu

Publication date 18 September 2007

Published in Statistical Science (Search for Journal in Brave)

Full work available at URL https://arxiv.org/abs/math/0609226, https://projecteuclid.org/euclid.ss/1154979825

zbMATH Keywords

clickstream dataInternet portalsonline behavior

Mathematics Subject Classification ID

Applications of statistics to economics (62P20) Consumer behavior, demand theory (91B42)

Abstract: This paper makes three contributions: (1) the paper provides a better understanding of online behavior by showing the main drivers of Internet portal choice, (2) the rich data allow for a deeper understanding of brand substitution patterns than previously possible and (3) the paper introduces a wider statistics community to a new data opportunity and a recently developed method.

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Cites work

• Estimating long-run relationships from dynamic heterogeneous panels

Cited in

(3)

• Predicting online-purchasing behaviour
• Model selection uncertainty and stability in beta regression models: a study of bootstrap-based model averaging with an empirical application to clickstream data
• Estimation of the Click Volume by Large Scale Regression Analysis

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