Incorporating Context Effects into a Choice Model

DOI10.1509/JMKR.48.4.767MaRDI QIDQ7374109FDO

Authors Robert P. Rooderkerk, Harald J. van Heerde, Tammo H.a. Bijmolt

Publication date August 2011

Published in Journal of Marketing Research (Search for Journal in Brave)

Full work available at URL https://doi.org/10.1509/JMKR.48.4.767

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