Influence maximization in switching-selection threshold models

DOI10.1007/978-3-662-44803-8_11MaRDI QIDQ2938652zbMATH OpenOpenAlexFDO

Authors Dimitris Fotakis, Thodoris Lykouris, Evangelos Markakis, Svetlana Obraztsova

Publication date 14 January 2015

Published in Algorithmic Game Theory (Search for Journal in Brave)

Full work available at URL https://doi.org/10.1007/978-3-662-44803-8_11

zbMATH Keywords

influence maximizationsocial networksswitching-selection diffusion

Mathematics Subject Classification ID

Games involving graphs (91A43) Social networks; opinion dynamics (91D30)

Recommendations

• Submodularity of influence in social networks: from local to global
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Cited in

(4)

• Popularity signals in trial-offer markets with social influence and position bias
• Influence maximization with deactivation in social networks
• Submodularity of influence in social networks: from local to global
• Maximizing influence in competitive environments: a game-theoretic approach

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