A modified PLS path modeling algorithm handling reflective categorical variables and a new model building strategy (Q1020002)
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scientific article; zbMATH DE number 5559504
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| English | A modified PLS path modeling algorithm handling reflective categorical variables and a new model building strategy |
scientific article; zbMATH DE number 5559504 |
Statements
A modified PLS path modeling algorithm handling reflective categorical variables and a new model building strategy (English)
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29 May 2009
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PLS path modeling
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partial least squares
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structural equation models
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model building strategy
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marketing application
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