Full-line or specialization strategy? the negative effect of product variety on product line strategy (Q1027573)
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scientific article; zbMATH DE number 5571485
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| English | Full-line or specialization strategy? the negative effect of product variety on product line strategy |
scientific article; zbMATH DE number 5571485 |
Statements
Full-line or specialization strategy? the negative effect of product variety on product line strategy (English)
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30 June 2009
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marketing
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product line strategy
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negative externality arising from product variety
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follower advantage
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game theory
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0.7848604
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0.7741403
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0.74921566
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0.74392384
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0.73761004
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0.7309593
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