Taste uncertainty and status quo effects in consumer choice (Q1037585)
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scientific article
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Taste uncertainty and status quo effects in consumer choice |
scientific article |
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Taste uncertainty and status quo effects in consumer choice (English)
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16 November 2009
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loss aversion, taste uncertainty
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reference dependence
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status quo effect
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