Comparative performance of the FSCL neural net and \(K\)-means algorithm for market segmentation (Q1268170)

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scientific article; zbMATH DE number 1212195
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    Comparative performance of the FSCL neural net and \(K\)-means algorithm for market segmentation
    scientific article; zbMATH DE number 1212195

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      Comparative performance of the FSCL neural net and \(K\)-means algorithm for market segmentation (English)
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      25 May 1999
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      brand choice
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      neural networks
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      market segmentation
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      \(K\)-means clustering
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      cluster analysis
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