Brand choice model selection based on consumers' multicriteria preferences and experts' knowledge (Q1569908)
From MaRDI portal
!
This is the item page for this Wikibase entity, intended for internal use and editing purposes. Please use the normal view instead:
scientific article; zbMATH DE number 1471153
| Language | Label | Description | Also known as |
|---|---|---|---|
| default for all languages | No label defined |
||
| English | Brand choice model selection based on consumers' multicriteria preferences and experts' knowledge |
scientific article; zbMATH DE number 1471153 |
Statements
Brand choice model selection based on consumers' multicriteria preferences and experts' knowledge (English)
0 references
20 September 2000
0 references
multicriteria analysis
0 references
brand choice models
0 references
utility theory
0 references
knowledge base development
0 references
decision aid
0 references
marketing science
0 references
0 references
0 references
0 references
0.7538931369781494
0 references
0.742371678352356
0 references
0.7367610931396484
0 references
0.724254846572876
0 references
