Creating a marketing strategy in healthcare industry: a holistic data analytic approach (Q1730517)

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scientific article; zbMATH DE number 7032576
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    Creating a marketing strategy in healthcare industry: a holistic data analytic approach
    scientific article; zbMATH DE number 7032576

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      Creating a marketing strategy in healthcare industry: a holistic data analytic approach (English)
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      6 March 2019
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      customer relationship management
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      marketing strategy
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      healthcare operations
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      data analytics
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      data mining
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