Why and how do branders sell new products on flash sale platforms? (Q1754759)

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scientific article; zbMATH DE number 6877289
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    Why and how do branders sell new products on flash sale platforms?
    scientific article; zbMATH DE number 6877289

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      Why and how do branders sell new products on flash sale platforms? (English)
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      31 May 2018
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      OR in marketing
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      retail operations
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      pricing
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      new product
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      flash sale
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