An analytical model for building brand equity in hospitality firms (Q1761884)
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scientific article; zbMATH DE number 6107398
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| default for all languages | No label defined |
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| English | An analytical model for building brand equity in hospitality firms |
scientific article; zbMATH DE number 6107398 |
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An analytical model for building brand equity in hospitality firms (English)
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15 November 2012
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hospitality brand equity
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quality function deployment (QFD)
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consistent fuzzy preference relations
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