Solving multiattribute design problems with analytic hierarchy process and conjoint analysis: an empirical comparison (Q1767698)
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scientific article; zbMATH DE number 2142268
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| English | Solving multiattribute design problems with analytic hierarchy process and conjoint analysis: an empirical comparison |
scientific article; zbMATH DE number 2142268 |
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Solving multiattribute design problems with analytic hierarchy process and conjoint analysis: an empirical comparison (English)
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8 March 2005
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Decision analysis
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Marketing
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Multiple criteria analysis
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Utility theory
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Preference measurement
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0.8585637807846069
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0.7461137771606445
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