Optimal budget allocation over time for keyword ads in web portals (Q1774040)
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scientific article
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Optimal budget allocation over time for keyword ads in web portals |
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Optimal budget allocation over time for keyword ads in web portals (English)
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29 April 2005
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online advertising
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dynamic budget allocation
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Internet advertising strategy
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banner advertising.
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