Brand premia driven by perceived vertical differentiation in markets with information disparity and optimistic consumers (Q2134169)
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| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Brand premia driven by perceived vertical differentiation in markets with information disparity and optimistic consumers |
scientific article |
Statements
Brand premia driven by perceived vertical differentiation in markets with information disparity and optimistic consumers (English)
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6 May 2022
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optimistic misperception
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product quality
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consumers heterogeneity
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brand loyalty
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minimum product differentiation
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