When and how should a retailer use third-party platform channels? The impact of spillover effects (Q2140211)
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| Language | Label | Description | Also known as |
|---|---|---|---|
| English | When and how should a retailer use third-party platform channels? The impact of spillover effects |
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When and how should a retailer use third-party platform channels? The impact of spillover effects (English)
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20 May 2022
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supply chain management
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channel selection
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spillover effect
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multi-channel supply chain
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platform selling format
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