Targeted advertising in the public transit network using smart card data (Q2148153)
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scientific article; zbMATH DE number 7545460
| Language | Label | Description | Also known as |
|---|---|---|---|
| default for all languages | No label defined |
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| English | Targeted advertising in the public transit network using smart card data |
scientific article; zbMATH DE number 7545460 |
Statements
Targeted advertising in the public transit network using smart card data (English)
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21 June 2022
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decision making
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intelligent transport system
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big data
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optimization
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time geography
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behavioural advertising
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0.6789029836654663
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0.6788681149482727
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0.6640674471855164
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0.6637874841690063
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