Customization competition between branded firms: continuous extension of product line from core product (Q2253512)
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scientific article
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Customization competition between branded firms: continuous extension of product line from core product |
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Customization competition between branded firms: continuous extension of product line from core product (English)
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27 July 2014
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marketing and manufacturing interfaces
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production
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game theory
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pricing
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product differentiation
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selection cost
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