Using MSRP to enhance the ability of rebates to control distribution channels (Q2270301)

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scientific article; zbMATH DE number 5682940
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    Using MSRP to enhance the ability of rebates to control distribution channels
    scientific article; zbMATH DE number 5682940

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      Using MSRP to enhance the ability of rebates to control distribution channels (English)
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      18 March 2010
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      supply chain management
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      marketing
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      rebates
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      MSRP
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      channel control
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