Combining guaranteed and spot markets in display advertising: selling guaranteed page views with stochastic demand (Q2327648)

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Combining guaranteed and spot markets in display advertising: selling guaranteed page views with stochastic demand
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    Combining guaranteed and spot markets in display advertising: selling guaranteed page views with stochastic demand (English)
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    15 October 2019
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    dynamic programming
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    display advertising
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    programmatic guarantee
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    real-time bidding
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    revenue maximisation
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