Do CRM systems cause one-to-one marketing effectiveness? (Q2381783)
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scientific article
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Do CRM systems cause one-to-one marketing effectiveness? |
scientific article |
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Do CRM systems cause one-to-one marketing effectiveness? (English)
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18 September 2007
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causal analysis
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potential outcomes
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propensity score
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matching estimator
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customer relationship management systems
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electronic commerce
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