Phase-type distribution of customer relationship with Markovian response and marketing expenditure decision on the customer lifetime value (Q2426582)
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| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Phase-type distribution of customer relationship with Markovian response and marketing expenditure decision on the customer lifetime value |
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Phase-type distribution of customer relationship with Markovian response and marketing expenditure decision on the customer lifetime value (English)
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22 April 2008
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marketing
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customer lifetime value
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Markov chain model
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phase-type distribution
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