Maximizing profit of a food retailing chain by targeting and promoting valuable customers using loyalty card and scanner data (Q2503092)
From MaRDI portal
scientific article
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Maximizing profit of a food retailing chain by targeting and promoting valuable customers using loyalty card and scanner data |
scientific article |
Statements
Maximizing profit of a food retailing chain by targeting and promoting valuable customers using loyalty card and scanner data (English)
0 references
13 September 2006
0 references
marketing
0 references
loyalty card
0 references
scanner data
0 references
price elasticity analysis
0 references
price and promotion optimization
0 references
