Cooperative advertising in a distribution channel with fairness concerns (Q2509530)
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scientific article
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Cooperative advertising in a distribution channel with fairness concerns |
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Cooperative advertising in a distribution channel with fairness concerns (English)
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28 July 2014
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marketing
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cooperative advertising
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fairness concerns
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channel coordination
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game theory
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