The existence of the solution to the control problem of advertising expenses with distributed lag (Q2627185)

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The existence of the solution to the control problem of advertising expenses with distributed lag
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    The existence of the solution to the control problem of advertising expenses with distributed lag (English)
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    30 May 2017
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    mathematical advertising models
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    promotion expenses control
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    model with distributed lag of advertising
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    accumulated firm goodwill
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    existence of solution
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    integral equations of Volterra type
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