The existence of the solution to the control problem of advertising expenses with distributed lag (Q2627185)
From MaRDI portal
scientific article
Language | Label | Description | Also known as |
---|---|---|---|
English | The existence of the solution to the control problem of advertising expenses with distributed lag |
scientific article |
Statements
The existence of the solution to the control problem of advertising expenses with distributed lag (English)
0 references
30 May 2017
0 references
mathematical advertising models
0 references
promotion expenses control
0 references
model with distributed lag of advertising
0 references
accumulated firm goodwill
0 references
existence of solution
0 references
integral equations of Volterra type
0 references
0 references