Market segmentation using brand strategy research: Bayesian inference with respect to mixtures of log-linear models (Q263097)

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Market segmentation using brand strategy research: Bayesian inference with respect to mixtures of log-linear models
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    Market segmentation using brand strategy research: Bayesian inference with respect to mixtures of log-linear models (English)
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    4 April 2016
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    Bayesian computational statistics
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    model based clustering
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    log-linear modeling
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    market segmentation
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    brand strategy research
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    Markov chain Monte Carlo methods
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    missing data
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