Market segmentation using brand strategy research: Bayesian inference with respect to mixtures of log-linear models (Q263097)

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scientific article; zbMATH DE number 6562642
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    Market segmentation using brand strategy research: Bayesian inference with respect to mixtures of log-linear models
    scientific article; zbMATH DE number 6562642

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      Market segmentation using brand strategy research: Bayesian inference with respect to mixtures of log-linear models (English)
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      4 April 2016
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      Bayesian computational statistics
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      model based clustering
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      log-linear modeling
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      market segmentation
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      brand strategy research
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      Markov chain Monte Carlo methods
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      missing data
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