The impact of online referral services on cooperation modes between brander and platform (Q2691449)
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scientific article
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | The impact of online referral services on cooperation modes between brander and platform |
scientific article |
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The impact of online referral services on cooperation modes between brander and platform (English)
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29 March 2023
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platform retailing
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online referral
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channel competition
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brander strategy
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game theory
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