Analysis on the in-app advertising contract of a mobile platform and two competitive app developers (Q2698570)
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scientific article
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Analysis on the in-app advertising contract of a mobile platform and two competitive app developers |
scientific article |
Statements
Analysis on the in-app advertising contract of a mobile platform and two competitive app developers (English)
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24 April 2023
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mobile platform
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competitive app developers
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advertising contract
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agency pricing
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revenue sharing
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