A Model for Optimally Advertising and Launching a Product (Q2884278)
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scientific article
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | A Model for Optimally Advertising and Launching a Product |
scientific article |
Statements
A Model for Optimally Advertising and Launching a Product (English)
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24 May 2012
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singular control
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monotone follower
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optimal stopping
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goodwill problem
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real options
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