Dynamic Pricing with Loss-Averse Consumers and Peak-End Anchoring (Q2893909)

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Dynamic Pricing with Loss-Averse Consumers and Peak-End Anchoring
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    Dynamic Pricing with Loss-Averse Consumers and Peak-End Anchoring (English)
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    26 June 2012
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    dynamic pricing
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    dynamic programming
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    behavioral pricing
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    peak-end rule
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    prospect theory
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