Advertising and Price to Sustain The Brand Value in a Licensing Contract (Q2922587)
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| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Advertising and Price to Sustain The Brand Value in a Licensing Contract |
scientific article |
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Advertising and Price to Sustain The Brand Value in a Licensing Contract (English)
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13 October 2014
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game theory
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advertising
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licensing
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brand value
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