Consideration Sets and Competitive Marketing (Q3012096)
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scientific article
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Consideration Sets and Competitive Marketing |
scientific article |
Statements
Consideration Sets and Competitive Marketing (English)
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30 June 2011
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marketing
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advertising
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consideration sets
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bounded rationality
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limited attention
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persuasion
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product display
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