Note—Optimal Long-Run Equilibrium Advertising Level for the Blattberg-Jeuland Model (Q3042865)
From MaRDI portal
!
This is the item page for this Wikibase entity, intended for internal use and editing purposes. Please use the normal view instead:
scientific article; zbMATH DE number 3837766
| Language | Label | Description | Also known as |
|---|---|---|---|
| default for all languages | No label defined |
||
| English | Note—Optimal Long-Run Equilibrium Advertising Level for the Blattberg-Jeuland Model |
scientific article; zbMATH DE number 3837766 |
Statements
Note—Optimal Long-Run Equilibrium Advertising Level for the Blattberg-Jeuland Model (English)
0 references
1983
0 references
Blattberg-Jeuland advertising model
0 references
optimal long-run equilibrium level
0 references
discrete maximum principle
0 references
marketing
0 references
