A New Two-Group-Forecast-and-Selection Method for Direct Marketing (Q3102910)
From MaRDI portal
scientific article
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | A New Two-Group-Forecast-and-Selection Method for Direct Marketing |
scientific article |
Statements
A New Two-Group-Forecast-and-Selection Method for Direct Marketing (English)
0 references
25 November 2011
0 references
customer selection
0 references
repeat buying theory
0 references
