Research Note: Customer Intimacy and Cross-Selling Strategy (Q3115477)
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scientific article; zbMATH DE number 6008143
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| English | Research Note: Customer Intimacy and Cross-Selling Strategy |
scientific article; zbMATH DE number 6008143 |
Statements
Research Note: Customer Intimacy and Cross-Selling Strategy (English)
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21 February 2012
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addressable marketing
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customer relationship
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management
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