Tracking the Impact of Media on Voter Choice in Real Time: A Bayesian Dynamic Joint Model (Q3121169)

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Tracking the Impact of Media on Voter Choice in Real Time: A Bayesian Dynamic Joint Model
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    Tracking the Impact of Media on Voter Choice in Real Time: A Bayesian Dynamic Joint Model (English)
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    20 March 2019
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    advertising
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    multinomial logit model
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    paid and earned media
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    real-time experience tracking
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    zero-inflation
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