Tracking the Impact of Media on Voter Choice in Real Time: A Bayesian Dynamic Joint Model (Q3121169)
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English | Tracking the Impact of Media on Voter Choice in Real Time: A Bayesian Dynamic Joint Model |
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Tracking the Impact of Media on Voter Choice in Real Time: A Bayesian Dynamic Joint Model (English)
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20 March 2019
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advertising
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multinomial logit model
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paid and earned media
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real-time experience tracking
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zero-inflation
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