A MILP approach to the optimization of banner display strategy to tackle banner blindness (Q314623)
From MaRDI portal
scientific article
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | A MILP approach to the optimization of banner display strategy to tackle banner blindness |
scientific article |
Statements
A MILP approach to the optimization of banner display strategy to tackle banner blindness (English)
0 references
16 September 2016
0 references
online marketing
0 references
banner blindness
0 references
clickstream data
0 references
mixed integer linear programming
0 references
Markov chains
0 references
