A fuzzy mathematical programming approach for cross-sell optimization in retail banking (Q3184446)
From MaRDI portal
scientific article
Language | Label | Description | Also known as |
---|---|---|---|
English | A fuzzy mathematical programming approach for cross-sell optimization in retail banking |
scientific article |
Statements
A fuzzy mathematical programming approach for cross-sell optimization in retail banking (English)
0 references
15 October 2009
0 references
retail banking
0 references
cross-sell
0 references
direct marketing
0 references
target selection
0 references
fuzzy mathematical programming
0 references