Joint ordering and advertising decision based on the disappointment theory (Q3306953)
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scientific article; zbMATH DE number 7234200
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|---|---|---|---|
| default for all languages | No label defined |
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| English | Joint ordering and advertising decision based on the disappointment theory |
scientific article; zbMATH DE number 7234200 |
Statements
12 August 2020
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joint ordering and advertising decision
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disappointment theory
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profit expectation
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disappointment aversion
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elation seeking
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0.8036653995513916
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0.8007475137710571
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0.7997946739196777
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0.7306499481201172
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