Impact of pricing structure on supply chain coordination with cooperative advertising (Q3389376)
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scientific article
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Impact of pricing structure on supply chain coordination with cooperative advertising |
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Impact of pricing structure on supply chain coordination with cooperative advertising (English)
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10 May 2021
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retail price
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pricing structure
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cooperative advertising
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game theory
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supply chain coordination
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