FUZZY GROUP DECISION MAKING IN PURSUIT OF A COMPETITIVE MARKETING STRATEGY (Q3560045)
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scientific article; zbMATH DE number 5709645
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| English | FUZZY GROUP DECISION MAKING IN PURSUIT OF A COMPETITIVE MARKETING STRATEGY |
scientific article; zbMATH DE number 5709645 |
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FUZZY GROUP DECISION MAKING IN PURSUIT OF A COMPETITIVE MARKETING STRATEGY (English)
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19 May 2010
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marketing strategy
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marketing resources and capabilities
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resources-based view (RBV)
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fuzzy analytic hierarchy process (AHP)
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multiple criteria decision making (MCDM)
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0.8427051
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0.83351994
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0.8268763
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0.82610595
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0.8256504
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