Market Share Models as Approximators of Aggregated Heterogeneous Brand Choice Behavior (Q3953552)
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scientific article; zbMATH DE number 3773354
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| default for all languages | No label defined |
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| English | Market Share Models as Approximators of Aggregated Heterogeneous Brand Choice Behavior |
scientific article; zbMATH DE number 3773354 |
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Market Share Models as Approximators of Aggregated Heterogeneous Brand Choice Behavior (English)
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1978
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market share models
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brand choice behavior
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marketing
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