Product attraction, advertising and sales: Towards a utility model of market behavior (Q4161039)
From MaRDI portal
scientific article; zbMATH DE number 3593263
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Product attraction, advertising and sales: Towards a utility model of market behavior |
scientific article; zbMATH DE number 3593263 |
Statements
Product attraction, advertising and sales: Towards a utility model of market behavior (English)
0 references
1978
0 references
