The Derivation of a Measure of Brand Loyalty Using a Markov Brand Switching Model (Q4166556)
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scientific article; zbMATH DE number 3599813
Language | Label | Description | Also known as |
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English | The Derivation of a Measure of Brand Loyalty Using a Markov Brand Switching Model |
scientific article; zbMATH DE number 3599813 |
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The Derivation of a Measure of Brand Loyalty Using a Markov Brand Switching Model (English)
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1978
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