The Derivation of a Measure of Brand Loyalty Using a Markov Brand Switching Model (Q4166556)

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scientific article; zbMATH DE number 3599813
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The Derivation of a Measure of Brand Loyalty Using a Markov Brand Switching Model
scientific article; zbMATH DE number 3599813

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    The Derivation of a Measure of Brand Loyalty Using a Markov Brand Switching Model (English)
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    1978
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