A comparison of two approaches to the optimal positioning of a new product in an attribute space (Q4186077)
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scientific article; zbMATH DE number 3623292
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | A comparison of two approaches to the optimal positioning of a new product in an attribute space |
scientific article; zbMATH DE number 3623292 |
Statements
A comparison of two approaches to the optimal positioning of a new product in an attribute space (English)
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1979
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Product Positioning
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Marketing
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