Pricing game of online display advertisement publishers (Q439707)

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scientific article; zbMATH DE number 6066950
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    Pricing game of online display advertisement publishers
    scientific article; zbMATH DE number 6066950

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      Pricing game of online display advertisement publishers (English)
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      16 August 2012
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      online display advertising
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      optimal pricing
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      Nash equilibrium
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      newsvendor problem
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